We keep in mind how the professionals & cons of the same thing happened a few years ago when Pertamina to open up to global competition. than fear its sales slumped & defeated by competitors, the company actually do the improvements themselves. They replace the legendary logo with the help of a worldwide consultancy with a value of hundreds of millions of dollars.
that is the beginning, not including the renovation of a gas station a more modern, tidy & friendly. They also do not forget to introduce the program "must fit" that is slowly but surely managed to build consumer confidence on the image & Pertamina, the elderly paradigm.
there's many examples of "healthy competition" others who finally would make the industry create better. In his book, written in 1776, The Wealth of Nations, Adam Smith said that only the market opened, the community will gain maximum advantage & benefit.
Another example, on a smaller scale, is the competition between Boplo vs. Pine. Competition of one (brand) specialist restaurants hodgepodge based in Jakarta, it is to compete to provide service & the best service for customers. The focus of both is no longer open a new outlet but how to maintain the quality of outlets in order to stay consistent.
Wisdom feud ISL vs. LPI
Competition, for example between Sariayu vs. Mustika Ratu, Blue Bird vs. Express vs. Carrefour Hypermart, Indomaret vs. Alfamart, Coca Cola vs. Pepsi, Honda vs Toyota, it finally made concerned the more advanced industrial & developing countries. Developed & developing industries that will certainly provide a better benefit to society.
Indeed, at first the intensity of this dispute will escalate, but over time both sides will recognize that than spending time attacking each other & mutually demanded better to focus on each competition & seeks to show the public that they're the best.
Back to the main feud one footy competition in Indonesia. Looking ahead, it is expected the one leagues will be competing to show that they're the best. New innovations may be created, the quality will continue to rise & profits will increase.
As a fellow "local brand" in lieu of competition will make the brand relevant & not fall off basically tested. To be able to win in the competition a simple solution. For PSSI, they ought to dare to open up & look in to, among others, the weakness which has been a wedge. For that a thorough evaluation needs to be done.
Independent research important to all stakeholders beginning from the supporting fans, administrators, partners to sponsor. The goal is to be able to see the desire & expectation that had been desired by stakeholders.
there's opinions that the image of the competition which is run by the PSSI as it is today far from public expectations. To alter it is certainly not easy. Perceptions that have been created less likely to be abolished. It takes time & budget is not little.
Then PSSI must be & try to recognize that desire to improve devices that become the source of the problem. Not only that, it is important also for PSSI to image reinvent itself in accordance with the perception that expected by the public. This is where the challenge.
In contrast, LPI must use this momentum to take the hearts of footy fans nationwide. as a child, this time a new LPI will start to build their own competition. Perception can be said is still a large zero. that is, it's simpler for LPI to build the public image of the competition because it does not have a memory of the LPI imaging.
But this is where the power of PSSI. With experienced resources, & official support both nationally & internationally as well the league a long history, PSSI ought to be able to fix the existence of the brand. in lieu of spending time to correct & against other league that is a competitor, PSSI better immediate correction measures.
In addition, the scale, the LPI can be spelled "smaller" than its LSI PSSI. "Smaller" - in theory development brand - can be more profitable because it will be simpler to be controlled & corrected if there is a mistake.
However, the LPI must be cautious because with minimal experience & public expectation is so high it can generate brand LPI will decline if these expectations do not become a reality. Therefore, strategies that can be selected LPI is building its brand is slowly but consistently.
Imaging program does not need to be published before the maximum in its first year. Indeed it may be better publicity budget is used to analyze & make regulations to improve the regulation of the league in the approaching years. walking a league is a large problem details. With the "small size" LPI will more quickly & flexibly to make a breakthrough & improvement is expected.
Wisdom of this dispute is unconsciously there has been a reflection of both sides to improve equity or quality of each brand. Hopefully affairs broke down this can be immediately terminated & both parties immediately focus to do the best that will be or has been promised to the public their national footy spectacle & quality that is a quality league.
Congratulations to compete & move forward brand of Indonesia!
written by : Arto Soebiantoro
addapted from : detiksport
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