Indonesian footy Brand Building Efforts

The dispute between the Indonesian tremendous League (ISL) & the Premier League Indonesia (LPI), the more fascinating. From glasses branding or brand building, this phenomenon is very fascinating.

We keep in mind how the professionals & cons of the same thing happened a few years ago when Pertamina to open up to global competition. than fear its sales slumped & defeated by competitors, the company actually do the improvements themselves. They replace the legendary logo with the help of a worldwide consultancy with a value of hundreds of millions of dollars.

that is the beginning, not including the renovation of a gas station a more modern, tidy & friendly. They also do not forget to introduce the program "must fit" that is slowly but surely managed to build consumer confidence on the image & Pertamina, the elderly paradigm.

there's many examples of "healthy competition" others who finally would make the industry create better. In his book, written in 1776, The Wealth of Nations, Adam Smith said that only the market opened, the community will gain maximum advantage & benefit.

Another example, on a smaller scale, is the competition between Boplo vs. Pine. Competition of one (brand) specialist restaurants hodgepodge based in Jakarta, it is to compete to provide service & the best service for customers. The focus of both is no longer open a new outlet but how to maintain the quality of outlets in order to stay consistent.

Wisdom feud ISL vs. LPI

Competition, for example between Sariayu vs. Mustika Ratu, Blue Bird vs. Express vs. Carrefour Hypermart, Indomaret vs. Alfamart, Coca Cola vs. Pepsi, Honda vs Toyota, it finally made concerned the more advanced industrial & developing countries. Developed & developing industries that will certainly provide a better benefit to society.

Indeed, at first the intensity of this dispute will escalate, but over time both sides will recognize that than spending time attacking each other & mutually demanded better to focus on each competition & seeks to show the public that they're the best.

Back to the main feud one footy competition in Indonesia. Looking ahead, it is expected the one leagues will be competing to show that they're the best. New innovations may be created, the quality will continue to rise & profits will increase.

As a fellow "local brand" in lieu of competition will make the brand relevant & not fall off basically tested. To be able to win in the competition a simple solution. For PSSI, they ought to dare to open up & look in to, among others, the weakness which has been a wedge. For that a thorough evaluation needs to be done.

Independent research important to all stakeholders beginning from the supporting fans, administrators, partners to sponsor. The goal is to be able to see the desire & expectation that had been desired by stakeholders.

there's opinions that the image of the competition which is run by the PSSI as it is today far from public expectations. To alter it is certainly not easy. Perceptions that have been created less likely to be abolished. It takes time & budget is not little.

Then PSSI must be & try to recognize that desire to improve devices that become the source of the problem. Not only that, it is important also for PSSI to image reinvent itself in accordance with the perception that expected by the public. This is where the challenge.

In contrast, LPI must use this momentum to take the hearts of footy fans nationwide. as a child, this time a new LPI will start to build their own competition. Perception can be said is still a large zero. that is, it's simpler for LPI to build the public image of the competition because it does not have a memory of the LPI imaging.

But this is where the power of PSSI. With experienced resources, & official support both nationally & internationally as well the league a long history, PSSI ought to be able to fix the existence of the brand. in lieu of spending time to correct & against other league that is a competitor, PSSI better immediate correction measures.

In addition, the scale, the LPI can be spelled "smaller" than its LSI PSSI. "Smaller" - in theory development brand - can be more profitable because it will be simpler to be controlled & corrected if there is a mistake.

However, the LPI must be cautious because with minimal experience & public expectation is so high it can generate brand LPI will decline if these expectations do not become a reality. Therefore, strategies that can be selected LPI is building its brand is slowly but consistently.

Imaging program does not need to be published before the maximum in its first year. Indeed it may be better publicity budget is used to analyze & make regulations to improve the regulation of the league in the approaching years. walking a league is a large problem details. With the "small size" LPI will more quickly & flexibly to make a breakthrough & improvement is expected.

Wisdom of this dispute is unconsciously there has been a reflection of both sides to improve equity or quality of each brand. Hopefully affairs broke down this can be immediately terminated & both parties immediately focus to do the best that will be or has been promised to the public their national footy spectacle & quality that is a quality league.
Congratulations to compete & move forward brand of Indonesia!

written by : Arto Soebiantoro

addapted from : detiksport
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Five Foreign Players Club Join the U-23 Indonesian National Team Selection

There are five players from foreign clubs who will participate in the selection U-23 national team prepared for the Pre Olympic Games and SEA Games. Who are they and from which club?

In the list of 84 names players U-23 national team selection who was released by PSSI yesterday, there is a name derived from Arthur Irawan from Preston North End. Technical Deputy of the National Team Agency (BTN) Faith Arif explained that the player plays midfielder is a native citizen of Indonesia.

"Arthur in Preston is still a trial, but not yet contracted. He has had to issue a visa," Faith said when contacted detiksport Wednesday (01/05/2011) evening hrs. He added that Arthur is a graduate of Jakarta International School and is currently aged 19 years.

Besides Arthur, Faith explains that there are four other names of foreign clubs who will participate in U-23 national team selection. Four of this name does not appear in the list of 84 names released by PSSI.

They are Stefano Lilipaly (defender / FC Utrecht), James Zaidan (midfielder / New York Cosmos), Mark van de Mareel (defender / FC Utrecht), and Andrea (right wing / FC Cannes). "Arthur and James had come to Indonesia. Andrea had entered the Sultan hotel tonight. While Stefano still have to go to Portugal before, while Mark around next week," said Faith.

Faith explained briefly the background of these players. United States passports James who had followed the Persebaya U-21 selection. Meanwhile, Van de Mareel and Lilipaly is a member of the Dutch U-21 national team. While Andrea French native who has lived in Bali for 17 years. Faith added that parents Andrea plans to become citizens.

"Problem is U-23 players can still choose, so maybe there is a 'fight' between Indonesia and the Netherlands," said Faith.

Fourth it will follow the selection in one of the specified time ie on December 6, 10 and 15 January 2011.


adapted from : detiksport
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For the sake of football, Spot!

The changes that absolutely must happen. Change for the better. The goal is only one: for the sake of the national football better.

Thursday, November 27, 2008 the house at number Cibubur it looked deserted. Invisible owners. Green-roofed house was not ready to receive guests reporters so that guards could only allow those who asked for comment the owner to wait outside.

"Dad is currently resting. It appears that he looked exhausted and unwell. We can not love because we did not get permission instruction," said one security officer.

It was the day when Nurdin Halid, the owner of the house, out of Rutan Salemba at 06.00 AM. It has been more than two years had elapsed days - long enough well meaning. However, since then criticism and pressure for him resign from his position as Chairman of the PSSI progress.

In fact, it has echoed calls for longer, since Nurdin still languishing in the detention room. The reason is obvious, in view of which side was unethical and unworthy of a national football federation led by someone who was in custody.

But what can I say, criticism and pressure were considered to be the wind. Nurdin was still leading the PSSI to this day. National Football Congress, initiated by President Susilo Bambang Yudhoyono is almost a year ago was unable to uproot them. Nurdin was still in his chair.

Do not blame anyone if now appears many of the resistance movement against Nurdin and his PSSI. When the national team appear wholeheartedly in AFF Cup revered, Nurdin and his PSSI forbidden to be showered praise. They still hit by criticism.

The appeal in the emerging virtual worlds. It's all one voice, a voice that is almost the same as two years ago: Nurdin must resign!

That appeal. In a concrete and tangible steps, resistance appeared, one of them, in a new form of competition named the Premier League Indonesia (LPI). LPI promising a full competition would change: the club is not funded budget, foreign referees to games more regularly, and particularly the enforcement of fair play.

Promise of change is good, and worth the wait if LPI is able to fulfill his promise.

Problems began to emerge when the PSSI did not agree with the appearance of LPI. The clubs who defected threatened sanctions. National team players who played there were not separated from their spotlight. For them there is only one legitimate competition: Liga Indonesia, including the ISL.

PSSI also started out the arguments and various regulations, including in it that LPI will not be recognized by the AFC. But pedulikah LPI against all that? No.

LPI is born with their own funds, the club itself and the audience itself (later). So far they do not ask winners of the competition to play in AFC competitions. Assuming LPI is the tournament "between schools", which they do is want to give a decent competition and could advance the football Indonesia.

"This is what the Indonesian football, I think, ought to be," said Arifin Panigoro, the founder of LPI, the official launch of the competition some time ago.

I personally do not defend the LPI. Not too pro ISL. For me, as long as both can be good and better, no problem. Who should benefit from just one: football itself!

Hope with the emergence of LPI is to get the jolt of moral ISL so they want to clean up into a better direction. If the competition is going well, of course, the quality of the national football will be lifted up. Players produced by the competition is also better. In the end, these qualities, ideally, can be transmitted to the national team - which of course is expected to produce an achievement.

But once again PSSI act dumb. They still survive with all the legal rules and regulations - something that used to ignore when they're on top.

If they could talk to regulatory and legal order, where they were when Nurdin in prison? At that time, and perhaps up to now can be repeated infinitely, we can just talk, "From the moral side, no lead is worth a federation of inmates behind bars, especially the former prisoners were still leading up to this moment."

We're talking morals here.

adapted from : Detiksport
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Sportsmanship, Nationalism, and Mussolini

Indonesian soccer team was shown a demonstrative work. There is rapid development of performance-earlier performance. National team hailed as national heroes on the gridiron battlefield.

Indeed, in a scene between countries, Indonesia is less able to maximize his performance; a few tournaments last only a few times a game, then eliminated. However, for the people of Indonesia, AFF Cup 2010 is a milestone rise of Indonesian football.

Some things to note is precious to us about the mentality of the player, which began to appear there champion character. Ability and teamwork is a decisive aspect in every game. Not only is the game of individual stars, but all lines of the weapon. Furthermore, no longer a matter of winning or losing, but how the players have the vision and mission of a champion. Sportsmanship! That's one important point about the mentality of a winner.

"Nationalization" National Team

Each time held AFF Cup 2010, tens of thousands of supporters to meet the stadium and sing songs of encouragement. Being a new phenomenon in which the stadium management policy issues being discussed. Changes in the trend of a sudden it makes the management of Bung Karno stadium in Jakarta overwhelmed. Enthusiasm of people who want to see on one side and the limited facilities on the other side makes numerous protests over dissatisfaction with the service the stadium. Public interest, not only lovers of football only, in support of Red and White teams can be seen clearly.

Most eastern region until most western Indonesia as if put together. We had the same hope and support national team to win games. Furthermore, within each, appear to have a sense of Indonesia, which form simply materialized in the form of national team who played against teams from neighboring countries.

AFF national team glory in 2010 from his first game until the final - which previously had been preceded by expectations of the community - raises several implications. First, nationalism in the sense of forming a string bond formed images of nationhood. The emotional attachment between individuals become emerged and strengthened set aside the boundaries of ethnicity, religion, and class are merged in a feeling of nationality: Indonesian. Condition "gemeinschaft" Ferdinand Tonnies style that says about the pool of people with minds are bound to one another with the purpose of connectedness between individuals with a wrapping of values occur in this phenomenon. With its unique, romantic patriotic, sports make individuals who separate prior to immerse themselves in a new form: fans.

Second, the long wait Indonesian football community will create high expectations. With the bad experience of Indonesian football is always synonymous with emotionality and violence, the mentality of society today as supporters and the national team as a player on the field began to take shape. The development of attitudes and actions of fans and players showed sportsmanship in any matches as one of the most important points, in addition to skill development and game engineering. National team appearance at this precise moment brings both the positive impacts.

Nationalism or Euphoria?

Sporting events, especially with inter-state level, not just about matches involving players, supporters, and in the range of a few minutes of the game. Like the clash of political categorization level, international level sport can be said of high-level politics rather than just low-level. With a model characterized by high-level image of the war, the victory of one party in a game has some influence on inter-state image. Victory team will display the meaning of establishment conditions in the country, the level of maturity of society, winning mentality, and high attention in terms of public tertiary (sport).

The final match AFF 2010 this time for instance, which brought Indonesia and Malaysia. Clash of interests and issues that some times heated between the two countries made the final match AFF 2010 this became sort of part of proving yourself. With the background of the intertwined relationship between the two countries before like that, the game is full of top symbol in it.

The condition that the sport became a kind of high-level politics reminiscent of the World Cup event in early generations. In 1938 was the third time the World Cup was held, held in France. The situation of war and political instability at that time make sports competition between countries and the World Cup it becomes a tool of political imagery. More than that, to a certain extent, the prestige of winning the World Cup is projected as a tool ideologizing and acquisition effects. Benito Musollini who led Italy at that time saw that the World Cup is an effective tool in the middle of the situation, and give a mandate to win it as he had previously won in 1934. Italy won the World Cup again. However, there are interesting things at that time. Because of his passion, Mussolini until the threat to his players that defeat was death to them.

In the context of the Indonesian national team finals, the public expectation of victory in the AFF Cup brings certain pressures in it, for the players. Achievements of the Indonesian national team who jumped to the attention of many people, at once raises the potential politicization of the final match. Edward W. Said in his Orientalism (1979), or Ben Anderson in his Imagined Community (1983), it describes the condition of narrow nationalist sentiment among nations and within it, where any form of communication to potential politicization. But, basically anything like that can be recognized and avoided if each party as subject to re-interpret the object.

Experience World Cup 1938 by Mussolini's politicization and the threat to Italy's players to bring victory for the second consecutive year. However, it is a different interpretation of the spirit of nationalism and sport sportsmanship. Just after passing through a long period, 44 years from that time, Italy could sense the position of champion again. Reduction of the meaning of nationalism and the politicization of sports sportsmanship may be effective to be doping of the players, but it proved not to last long with based on the pressure. One - one actually can not play, because nervous with his own family (read: fans).

Indonesia-Malaysia-final match yesterday however was able to show the implications of meaning-meaning as above. However, it should be understood within the framework of nationalism and genuine sportsmanship. It would be very unfortunate if nationalism and sportsmanship that have been formed in the person of each - were the people of Indonesia as a unitary nation will corrupt its meaning by thinking that is not productive. This sort of thing would only be a euphoria that will instantly disappear, like the victory of "nationalism" which helped Italy Mussolini vanished out of their office.

If we can maintain the spirit of nationalism and sportsmanship without reductions political and sheer euphoria, then it is true that "Eagle on indonesian chest!" or "GARUDA di dada rakyat Indonesia".

adapted from : Detiksport
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Indonesia, don't be Startled, Gumunan, and Dumeh

Meaning what else can we take from the first round results AFF Cup final 2010 between Malaysia and Indonesia? Three goals without reply that Rajagopal's men managed to scored the goal Markus Horison help us, to borrow a phrase in the song KLA Project, "willing, come down to earth".

Before the final match took place, euphoria breaks out everywhere, permeate through the layer elite elite subjects. Subjects among the elite and even the fair sex who had not previously been directly watch the football match at the stadium was willing to queue for hours to buy tickets to watch their favorite teams games.

Unfortunately, their willingness is not accompanied by professional organizers to manage ticket sales. Meanwhile, on the other hand, the layer of the elite, both sporting and political elites, all of them as a race want to show, that he (they) who share the critical success factors of national team football in the early rounds AFF Cup 2010.

Then came the fateful night at the Bukit Jalil Stadium. We made surprise, despite never losing 1-5 in the group stage, it was Team Malaysia can still find many weaknesses in the defense of our national team. And regardless of the incident laser beam which contributed to the decline in the concentration of our players, the 0-3 defeat by Riedl is recognized not solely because of the incident.

In the eyes Riedl, Malaysia's first goal which is printed on the 61st minute was a turning point squad game crash of Garuda. This is the first meaning of that defeat: ojo kagetan, do not easily shocked.

After the defeat in the final leg of this first, should we become aware of the soccer world, there are no shortcuts in obtaining a strong national team. Naturalization, which was previously considered by the elite PSSI as "panasea" "drugs of all kinds of illnesses during the period of our football world leadership Nurdin Halid, it turns out he was" placebo "that only sheer able to give effect (positive) moment. Because only a "placebo", he can not be expected to always give effect to every situation and condition.

This is the second meaning of defeat at the Bukit Jalil Stadium was: ojo gumunan. It is true that the presence of Cristian Gonzalez and Irfan Bachdim come to bring fresh air in the game farm team Riedl. However, we must be ojo gumunan alias can not easily impressed and fascinated because someday they will be powerless to face meeting the opponent's defense line. Therefore, competition is spinning correctly and coaching players from an early age remains a major prerequisite come and gotten the national team is really tough that can be victorious in the various championships that follow.

The third meaning, ojo dumeh (do not just because), it should be used as a lesson for Nurdin Halid and his men at the FA or else by Menpora. Just because the National team is flying, the players were involved and preoccupied by things beyond the technical affairs of football. It did not take long we can already see the results.

Now, we just hope in the remaining time available Alfred Riedl and his assistant coaches managed to fix all the weaknesses of the national team. Also, hopefully there is a miracle took place during the second game in GBK Senayan Stadium on 29 December so that Indonesia could become AFF Cup Champion 2010.

Finally, once the most important, first-round defeat at AFF Cup 2010 Final match turned out to be a "blessing in disguise" for our football world. With all the events that occurred during the AFF Cup 2010, and with a performance as has been shown PSSI board in previous periods, it should be the national football stakeholders can make decisions about what is the best step that can be taken in order to save the future of football national. Will the best step that can be realized?


adapted from DetikSport
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